Listen. Let me tell you a story. It's a story about telling stories, and it goes like this:
4 men are sitting in a row outside a bus terminal. From a distance, and even from up close, the men are hard to distinguish. Each one is roughly the same height and weight. Each one is well-groomed and conservatively dressed. Over each one's shoulders is slung the same brand of knapsack. Even their destinations are the same. They're each sitting here, though, because each lacks the funds to make his trip.
A fifth man approaches, walking down the sidewalk past the bus terminal, and each would-be traveler hails him in turn, explaining his individual circumstances and his individual goals, his reasons for traveling and what he hopes to accomplish when he arrives -- telling the man the stories that they hope will get them where they need to go.
When the first traveler finishes speaking, the man nods, and smiles, and opens his wallet, and hands him a few dollars.
When the second traveler finishes speaking, the man throws his arm around his shoulders, walks him into the bus terminal, and buys his ticket for him.
When the third traveler finishes speaking, the man, wide-eyed and grinning, offers to drive him to his destination personally.
When the fourth traveler finishes speaking, the man says nothing at all. He turns and walks away, and in a few minutes returns behind the wheel of his car. The third and the fourth traveler get in, and the man drives the third traveler to his destination -- with a detour along the way: first, the man drives to the nearest auto dealership, and buys the fourth traveler a car of his own.
It really doesn't matter if you're a local nonprofit or a global entity -- there's always a man walking down the sidewalk. In fact, if you look, you might see him coming toward you right now.
What story are you going to tell him?